PR 2.0 is about putting the <public> back in Public Relations said Brian Solis on the foreword page he wrote for Deirdre Breakenridge’s book- PR 2.0: New Media, New Tools, New Audiences. Later on, the two authors published the book Putting the Public Back in Public Relations.
Just having a look at these two titles -PR 2.0: New Media, New Tools, New Audiences and Putting the Public Back in Public Relations- we can see a message is sent to us: excellent PR is always about speaking the public’s language, understanding and interacting with it.
Who is our public?
Turn your head to the right, then to the left and you’ll observe London’s diversity derives from its multicultural inhabitants- they are our public.
Of course a way of reaching them is by effectively using the right social media channels, but you should be aware that sometimes there are hard-to-reach communities who little know about Facebook and even less about Twitter.
What to do in this case? How to better interact with the afore mentioned communities?
I could give you the answer to the above questions myself but it would be as if I revealed the end of a movie you are longing to see. For this reason I leave it up to you to discover how to effectively deliver PR programmes to our mosaic Londonese public.
Yes, as stated in a previous post, I am keeping my promise of informing you about the Rich Visions‘ next opportunities for you.
How to Reach and Engage with Diverse and Hard-to-Reach Communities Rich Visions’ next seminar will take place on the 13th of May from 9.30am to 1.00pm at the CIPR Centre, London.
The event is for free and is designed for a wide range of PR people (juniors, practitioners, managers, students, and teachers). Besides getting a better perception of London’s multicultural public, the seminar represents also a great chance to network and learn new social media language.
Here I had the great delight to meet Michaela O’Brian, Senior Lecturer at University of Westminster, for the second time. She is the first academia PR representative I talked to here in London, the one who also brought the passion for PR within me to an international level. At the previous Rich Visions’ event I also met Kahil G St Aimee who is currently intern at Black Neighbourhood Renewal and Regeneration Network. From his Tweet, he indirectly taught me what tweep means. Thank you, Kahil.
To put it in a nutshell, the seminar is great because of several reasons:
- you enrich your “public” knowledge when it comes to London;
- great place to interact;
- the event is for free;
- possibility of expanding your networking horizon;
- why not, enriching your Tweeter vocabulary as I did: tweep
For more information about the seminar click here.
PRobantur by Ana-Maria Leonte is licensed under a Creative Commons Attribution-NoDerivs 3.0 Unported License.